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I think it should be noted that the oxytocin response is manipulated by others all the time -- they simply do it the old-fashioned way. A great sales rep builds rapport with a prospect by playing with the same social responses that are hard-wired into us. So do preachers. Political candidates already use loaded words, gestures and ideas to manipulate our biochemical responses, for example.

If they do start seeping oxytocin into the air conditioning, it will be part of the trend of mechanizing physical responses: Pharms are developing a "viagra for women" to take the place of foreplay and intimate connection; antidepressants (which I'm in favor of!) provide a way to control serotonin levels.

This horse is already running down the road.

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