A great deal of research in behavioral economics has shown how our preferences may be altered by seemingly irrelevant facts. How far might this extend? Might one choose a life's profession based on something as arbitrary as one's last name? Ask my colleague at the University of San Diego, Prof. Law. Or, ask Mrs. Cook, my middle school home economics teacher. Or, ask the English teacher who taught at my high school, Mr. Shakespeare.
A recent article in the New York Times discusses such "aptronyms" (a term coined by the columnist Franklin P. Adams). Here are some of the more famous examples it mentions:
Think of baseball's Cecil Fielder and Rollie Fingers, the news executive Bill Headline, the artist Rembrandt Peale, the poet William Wordsworth, the pathologist (not gynecologist) Zoltan Ovary, the novelist Francine Prose, the poker champion Chris Moneymaker, the musicians Paul Horn and Mickey Bass, the TV weatherman Storm Field, Judge Wisdom, the spokesman Larry Speakes, the dancer Benjamin Millepied, the opera singer Peter Schreier, the British neurologist Lord Brain, the entertainer Tommy Tune, the CBS Television ratings maven David Poltrack.
I would have thought that most such occurrences were just coincidences. The lesson here is likely that we tend to find correlations where none exist. The article suggests (without much analysis) that there may be more to it than that:
Cleveland Kent Evans, a psychologist at Bellevue University in Nebraska, said: "It is certainly possible that when someone's name corresponds with a word which is associated with a particular interest or profession in their culture, it might make them somewhat more likely to go into that profession. But the people involved themselves wouldn't necessarily consciously know that or consciously want to admit it when it would happen."
Dr. Lewis P. Lipsitt, professor emeritus of psychology at Brown, agrees that the influence of a name is often subliminal.
"You wouldn't expect people to reply that they had a strong awareness of moving toward a profession or occupation or a preoccupation just because their name signified that they should," he said, "but I think there is a real process at work to gravitate people toward occupations and preoccupations suggested by their names.
Or my (former) law firm librarian Ms. Papermaster.
Posted by: Laura | 03/30/2005 at 02:07 PM
What about John David Booty, USC's backup quarterback?
In seriousness, I wonder to what extent the suggestion, if it exists, is subliminal and to what extent it is conscious. If you actually interviewed these people whose names seemingly match their professions, I could imagine some of them attributing their choice of profession at least in part to other people telling them, over and over throughout their lives, "oh, your last name is Law? you should go into..."
Then again, Jude Law is an actor.
Posted by: Eric Chan | 03/30/2005 at 09:01 PM
I had a spanish teacher named Ms. Paris. We could never figure her out.
Posted by: Jason | 04/01/2005 at 09:00 PM
IMHO, a lot of this can be explained simply by our tendency to notice when a name matches a profession. If there were a strong effect of surname on profession, wouldn't we expect at least some of Cecil Fielder's relatives to be baseball players, too? Do Bill Headline's parents, aunts, and cousins tend to find jobs in journalism?
As Eric Chan pointed out, it works in reverse, too. We don't think about the association when the name doesn't match the profession. It doesn't surprise us that Jude Law isn't in the legal profession or that George Bush isn't a gardener.
Posted by: Todd | 04/04/2005 at 12:34 PM
I blogged a bit about some research into this type of effect - statistically, it *is* more than just a coincidence
http://www.idiolect.org.uk/notes/archives/psychology/why_susie_sells_seas.html
Posted by: tom | 04/06/2005 at 01:59 PM
A bit late, I know...
John Lennon, a professor in the music department at Emory, teaches a course called "Beatles: Form, Style, and Culture." How do you like them apples?
Posted by: Lauren | 04/06/2005 at 07:20 PM