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KuhnenĀ“s research and the research of others working within the field called "neurofinance" could tell us more than we expect without being tautological.

For instance, they can profile certain cognitive styles such as those more susceptible to take risks and those who not using neurotechnology to hire CEOs (if this not clash with cognitive liberties), and in the long term develop psychological models of economic behviour more realistic in terms of its neural foundations.

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