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» fMRI Studies of Anti-Smoking PSAs from Neuromarketing
Just about all of the fMRI studies weve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. The University of Pennsylvania has conducted a pilot study of brain ac... [Read More]

» fMRI Studies of Anti-Smoking PSAs from Futurelab's Blog
by: Roger Dooley Just about all of the fMRI studies weve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have cond... [Read More]

» fMRI Studies of Anti-Smoking PSAs from Marketing & Strategy Innovation Blog
by: Roger Dooley Just about all of the fMRI studies weve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have cond... [Read More]

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